Hi there! I'm a brand-focused creative with an extensive background in visual design, digital experiences & marketing. I help tell engaging stories across digital and physical spaces. Simply, I enjoy making beautiful things.
Below, you’ll find examples from 15+ years in the creative industry, showcasing a range of projects and offering a look into how I work.
Explore —
With 15+ years of experience, I’ve crafted a wide range of web experiences and digital products, spanning editorial, e-commerce, and marketing campaigns for companies of all sizes and industries.
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My growing background in interior design provides a unique perspective on building brands with a focus in both aesthetics and functionality which has helped bring a new perspective to my digital work.
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With extensive experience in branding, apparel & digital design I am able to combine strategy and aesthetics while working with brands of all sizes, crafting unique visuals that resonate across different touchpoints.
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Knowledge, Working Disciplines & Experience —
Get to know more about me, how I approach design, and the values that guide my work—including my technical knowledge in both digital and physical spaces and the story behind 'Reckon House Staples.' It's a closer look at what drives my passion for creating thoughtful, impactful designs.
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IVY PARK by
Beyoncé
Digital creative direction. Visual & product design.
Led a cross-functional team at Nordstrom to launch Beyoncé’s apparel brand, IVY PARK, online. Collaborated with Beyoncé’s internal team to create a completely custom digital experience, marketing assets, product design, and social media posts.
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IVY PARK
by Beyoncé
Digital creative direction. Visual & product design.
Led a cross-functional team at Nordstrom to launch Beyoncé’s apparel brand, IVY PARK, online. Collaborated with Beyoncé’s internal team to create a completely custom digital experience, marketing assets, product design, and social media posts.
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Complete digital experience design, marketing & product design systems.
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Digital design with an editorial and product storytelling focus.
Led a full stack digital creative team to concept and excute across all customer touchpoints.
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Concept and design experience landing page, influencer bios, emails, social media posts, and store signage to launch this campaign.
In 8+ years at Nordstrom, I worked across all major customer touchpoints, helping lead efforts in digital & product design, email marketing and campaigns. I also had the pleasure to help build and lead teams both large and small in scale. Below are some examples of that work.
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Below is a wide range of selected design work including branding development, pattern design, art, typography explorations, photography and more.
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This piece explores the contrast between simple geometric shapes and subtle organic textures, blending bold, retro-inspired forms to create a layered visual.
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3 sets of artwork and pattern design for a series of ceramic plates.
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Branding, marketing and graphic development for an apparel company.
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Branding, apparel & graphic design for this western inspired boot company.
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Created a unique Texas Hill Country interior by blending vintage antiques with clean, mid-century furniture, resulting in a custom aesthetic that reflects the region's charm.
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Created a unique Texas Hill Country interior by blending vintage antiques with clean, mid-century furniture, resulting in a custom aesthetic that reflects the region's charm.
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Need help with a project? Want to learn more?
Please reach out!
reckonhousestaples@gmail.com
214.697.4578