IVY PARK
by Beyonce.
Brand launch & experince design.
Role Creative team lead through the launch of Ivy Park at Nordstrom.
Responsibilities Managed a small creative team, including designers and writers, to concept and execute Beyoncé's apparel brand launch at Nordstrom. Led the creation of digital brand with a full experince page, animated graphic elements and marketing assets including launch emails, digital ads, and store collateral to support the brand's introduction & launch. Collaborated directly with Ivy Park's internal team to ensure the seamless integration across all customer touchpoints.
Explore Below A range of design examples for the Ivy Park brand launch.
Physical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focus
Physical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focusPhysical accomplishment sharpens mental focus
— Mobile Experience Design —
— Experience Design —
Highlighted Sections
— Design Library —
H1
CHOICE
IS EVERYTHING
H2
THE COLLECTION'S CORE CONSISTS OF THREE LEGGING SHAPES, KNOWN AS THE I, THE V AND THE Y. EACH SHAPE CORRELATES TO A RISE AND IS AVAILABLE IN THREE DIFFERENT LEG LENGTHS (CAPRI, CROP AND FULL LENGTH).
H3
INTEGRATED WAISTBAND + ZIP POCKET
H4
Available in capri, crop and full length
— Menu Design —
Homepage takeover.
Nordstrom.com & Ivy Park.
For the Ivy Park brand launch, we wanted to make a bold statement and create a truly memorable experience. We decided to wrap the entire Nordstrom website with Ivy Park brand imagery, creating a unique, immersive experience for visitors. This full-site takeover helped amplify the brand's presence and made the launch a standout moment for both Nordstrom and Ivy Park.
Need help with a project? Want to learn more?
Please reach out!
reckonhousestaples@gmail.com
214.697.4578
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