About Me
A designer & creative soul

I’m a husband, dad, son, brother, uncle, friend, coworker & creative—a listener, thinker, and problem-solver—bringing heart and creativity to everything I do, both personally and professionally. With over 15 years of experience in brand and product design, I’ve worked at various levels and with teams of all sizes, crafting meaningful experiences that both help people and are beautiful.

Below you can learn a little about some of my core values and professional experince.

Creative process
Intentional. Adaptive.

I draw inspiration from art, design, and everyday experiences, weaving ideas together to solve creative problems. Whether crafting user-centered products, building visual systems, or conceptualizing brand stories, my goal is to deliver thoughtful, well-executed work.

Every project is unique, and I adapt my approach to meet its needs. Combining empathy, ideation, and testing with years of creative experience and intuition, I ensure each solution feels right, functions beautifully, and achieves its purpose.

Design values
Thoughtful. Beautiful. Functional.

Whether I’m designing digital or physical experiences these are the values and lens I put on all my projects. I love solving problems with creative, considered solutions, bringing both strategy and heart to every project.

Technical collaboration
To all my engineering partners.

With a strong understanding of technical processes and some front-end coding experience, I’m not an engineer, but I can speak your language. I understand the challenges and complexities of development tasks and value the collaboration between design and engineering teams. My goal is to create solutions that not only look great but are thoughtfully built, working closely with your team to bridge design and functionality seamlessly.

Reckon House Staples
What’s in a Name?

Why Reckon House Staples? The name reflects the creative spirit and craftsmanship behind my work, drawing inspiration from the term 'house staple,' commonly used in fashion and home design to describe essential, timeless pieces. It blends these influences to highlight the importance of good design that feels both classic and enduring.
'Reckon,' a word I heard often growing up, brings a sense of nostalgia, playfulness, and personality. Paired with the grounded feel of 'House Staples,' it creates a high/low effect that (hopefully) makes the name approachable and memorable. Plus, it’s far more interesting than just using my own name.

PetSmart
Sr. Creative Manager, Digital

Currently leading the digital creative end-to-end. Implemented new site patterns and email templates, and established a cohesive design system across web, email & loyalty channels. Leading execution of digital brand & product design.

Sally Beauty
& Cosmo Prof
Director of Creative Services

Led strategy, management and execution for digital design and copy, internal photo studio and proofing teams. Led and executed design across product and brand, helped build and rollout a new creative operating model, significantly increased creative consistency across all channels, and designed major national campaigns.
See projects.

Nordstrom
Digital Design Director

Led teams and initiatives focused on brand, visual, and product design across all touch points, driving work from concept to execution to create cohesive and impactful digital experiences. My work spanned campaign design, editorial storytelling, digital design, and programmatic email execution, while managing teams and collaborating across Product, Marketing, and Business Strategy.
See projects.

Neiman Marcus
Design Lead

Helped lead the push for digital excellence in brand design and storytelling, reimagining the elevated store and print experience for their digital channels. Taking a digital-first approach, I emphasized selling a lifestyle, brands and product. The direction focused whimsical typography treatments and modern layouts, elevating the growing digital side of the brand.
See projects.

Interior Design
Design Lead

Interior design began as a growing hobby and creative outlet, offering a unique perspective on blending aesthetics and functionality—an approach that also enhanced my digital work. A multidisciplinary background allows me to bring fresh ideas and thoughtful solutions to every project, whether designing for digital experiences or physical spaces.

My path into interior design started with staging homes after a real estate agent admired the styling of our own home. This led to taking on larger-scale remodels, including the complete redesign of a 1950's chalet, where I selected every detail, from finishes and flooring to lighting and cabinetry. I later worked as an in-house designer for a custom homebuilder, collaborating on floor plans, cabinetry designs, and interior selections for 15 homes, before expanding to personal design projects that focus on creating thoughtful (and beautiful), client-centered spaces.
See projects.

Need help with a project? Want to learn more?
Please reach out!

reckonhousestaples@gmail.com
214.697.4578