Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

Sally Beauty
& Cosmo Prof.
Digital creative direction.

Role Led a comprehensive digital creative team. Responsibilities Managed a full creative team including writers, designers, proofing, and the photo studio. Developed new digital creative standards and design systems for app, mobile, and desktop sites. Created and maintained content for all digital channels including social media and ad programs. Directed a new approach to product photography and stills, scalable from e-commerce to editorial use. Explore Below A range of projects including visual & product design, product photography, and marketing campaigns.

Digital Concepts & Direction
Product & visual design.

Objective Make product exploration easier while incorporating new visual and textual elements into the creative. Solution Collaborated with marketing and site merchandising teams. Developed and implemented new storytelling concepts. Created interactive methods to help sell from editorial stories. Explore Below Examples of the integrated photography, copy, and graphic direction within the digital design system.

New Product Design Innovative digital shopping experiences. Shop the Image Experience Created an engaging interactive feature allowing users to shop directly from editorial images (image above). Tabbed Dynamic Shoppable Category Feed Developed a tabbed, dynamic feed for browsing and purchasing categories seamlessly (images below).

Email Marketing
Brand & product
design.

Marketing email examples featuring a mix of editorial shots, product photography, how-to content, and store events, showcasing a vibrant range of hair color and beauty products. Created templates that ensured consistent structure as well as the creative execution week to week, delivering cohesive and engaging content.

Featured
Project
'You by Sally'
National
Campaign

National Marketing Campaign
Digital concept, product & visual design.

Objective Promote hair coloring as an enjoyable form of self-expression. Solution Designed a full campaign experince and bio pages for individual campaign influencers. Created launch emails and social media content. Developed store signage. Utilized a bright color palette and creative hair dye swatches to showcase product SKUs in a unique way. Explore Examples of the digital experince, influencer bios, emails, social media posts, and store signage.