Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

Nordstrom.
Ecommerce & Digital design.

8+ years at Nordstrom Worked across virtually every customer touchpoint. Key Areas Full-scale marketing campaigns. Digital design systems for app, mobile, and desktop. Email marketing, social media, and ads Team Leadership Built and managed a talented team to create impactful content. Explore Below Examples showcasing a range of project types and collaborative efforts.

Content framework.
Digital experince, product design & content strategy.

Need Streamline growing content for improved customer experience. Challenge Rapid increase in content production required an organized, at-a-glance viewing system for customers. Solution Collaborated with a small team to conceptualize a solution. Pitched the concept across the organization and secured buy-in. Developed a creative strategy. Designed an icon and naming system to structure content. Integrated this framework into dynamic email and site design systems and templates. Outcome Saw a 22% increase in customer engagement and a noticeable rise in demand due to the streamlined and organized approach to content presentation. Explore Below Examples of the icon system, naming framework, and their implementation in our digital assets.

Loved by Nordstrom.
Marketing campaign concept & design.

Goal Increase customer awareness in emergeing brands and align with social trends. Solution Developed the "Loved by Nordstrom" campaign, leveraging the heart icon from Instagram to highlight content. Created brand-focused social posts, store signage, emails, and editorial landing pages. Designed a cohesive system for 7 up-and-coming brands. Explore Examples of the campaign elements, including social posts, signage, and editorial designs.

Personalized homepage.
Personalization Concept. Product & visual design.

Need Deliver personalized content efficiently to meet growing customer demands and improve the user experience. Solution Concepted a personalization-focused homepage that delivered tailored content and products. Designed a flexible product design system using dynamic image ratios, enabling assets to be efficiently created and integrated via a customer content management system. Outcome Created 4 asset sizes that were reusable across all digital platforms to streamline content delivery and enhance the customer experience with relevant, dynamic assets. Explore Examples of the design system and its implementation in the homepage framework.

Nordstrom.
Personalization Concept. Product & visual design.

Need Deliver personalized content efficiently to meet growing customer demands and improve the user experience. Solution Concepted a personalization-focused homepage that delivered tailored content and products. Designed a flexible product design system using dynamic image ratios, enabling assets to be efficiently created and integrated via a customer content management system. Outcome Streamlined content delivery and enhanced the customer experience with relevant, dynamic assets. Explore Examples of the design system and its implementation in the homepage framework.

Featured
Project
Digital Beauty
Advisor

Digital beauty advisor.
Product & visual design.

Concept Developed a "choose your own journey" site experience focusing on skincare and beauty. Solution Created a dynamic landing page system with an editorial look and feel. Implemented a product feed for easy updates by the site merchandising team. Designed and collaborated with technology teams on a "try on and select your color" feature: Users could upload their photos. View and select lip colors in real-time with a color selector. Explore Examples of the interactive landing page, dynamic product feed, and "try on" color feature.

Digital beauty advisor. Product & visual design.

Concept Developed a "choose your own journey" site experience focusing on skincare and beauty. Solution Created a dynamic landing page system with an editorial look and feel. Implemented a product feed for easy updates by the site merchandising team. Designed and collaborated with technology teams on a "try on and select your color" feature: Users could upload their photos, view and select lip colors in real-time with a color selector. Explore Examples of the interactive landing page, dynamic product feed, and "try on" color feature.

Single entry navigation.
Product & visual design.

Problem Disjointed navigation with separate areas for browsing categories, filtering results, and searching, causing customer frustration. Goal Unify browse, filter, search into a single, intuitive interface. Solution Collaborated with product management and UX teams to conduct usability testing and developed a prototype. Integrated a unified navigation system into the responsive design. Explore Below Examples of the new design interface, usability testing insights, and the final hi-fi design system.