Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.
Jeffrey NYC.
Creative direction, product & visual design.
Rebranded Jeffrey's digital experience, overseeing the creative and digital strategy from inception to execution, including a successful pitch in NYC with Jeffrey and his team. Revamped the website, created digital marketing campaigns, and established a digital design strategy that tied into the store look and feel.
Digital creative.
Concept & visual
design execution.
Role Led day-to-day creative marketing and eCommerce updates for Jeffrey's website. Responsibilities Collaborated with the photo team to ideate and concept photo shoots. Led the copy and design work for weekly emails and website updates. Acted as Jeffrey's internal creative agency, managing the full creative process from start to finish. Outcome Delivered marketing and eCommerce updates that aligned with Jeffrey's brand, enhancing the overall digital experience and maintaining a cohesive look and feel across all digital channels.
Brand campaign.
Concept & visual design execution.
Challenge Needed to create a visually engaging marketing campaign using existing product photography instead of a custom photoshoot. Approach Sourced imagery with a focus on spring greenery to add a fresh and vibrant contrast to the simple product shots. Developed a clean, modern visual aesthetic that highlighted both the product and the seasonal theme. Outcome Created a cohesive and eye-catching campaign that effectively introduced new brands while working within the constraints of existing assets
Brand campaign.
Concept & visual design execution.
Challenge Needed to create a visually engaging marketing campaign using existing product photography instead of a custom photoshoot. Approach Sourced imagery with a focus on spring greenery to add a fresh and vibrant contrast to the simple product shots. Developed a clean, modern visual aesthetic that highlighted both the product and the seasonal theme. Outcome Created a cohesive and eye-catching campaign that effectively introduced new brands while working within the constraints of existing assets.
Creative direction.
Concept & visual
design execution.
Challenge Needed to create engaging and visually appealing campaigns using minimal resources, including studio setups and simple props. Approach Developed creative concepts that combined pops of color, fun typography, and clever design elements to elevate the overall campaign. Worked with simple studio setups and minimal props, focusing on strong visuals and storytelling to maintain the high-end brand image. Outcome Successfully created visually engaging and dynamic visual design campaigns, proving that resourceful, scrappy setups can deliver impactful results even for high-end execution.
Creative direction.
Concept & visual
design execution.
Challenge Needed to create engaging and visually appealing campaigns using minimal resources, including studio setups and simple props. Approach Developed creative concepts that combined pops of color, fun typography, and clever design elements to elevate the overall campaign. Worked with simple studio setups and minimal props, focusing on strong visuals and storytelling to maintain the high-end brand image. Outcome Successfully created visually engaging and dynamic visual design campaigns, proving that resourceful, scrappy setups can deliver impactful results even for high-end execution.
Design
Library
H1
SMILE
SMILE
SMILE
H2
The collection's core consists of three legging shapes, known as the I, the V and the Y. Each shape correlates to a rise and is available in three different leg lengths (capri, crop and full length).
H3
INTEGRATED WAISTBAND + ZIP POCKET
H4
Available in capri, crop and full length
Digital Rebrand.
Product & visual design.
Challenge Redesign Jeffrey's digital experience from start to finish, while collaborating with his outsourced agency for point-of-sale, IT, and digital platforms Approach Conducted in-depth interviews with Jeffrey and his trusted employees to gather insights, guiding the creative and strategic direction Developed moodboards and strategies, followed by a successful pitch in NYC to get approval for the new direction Took the lead on both the creative and technical sides, working closely with the agency to build a fully responsive website • Collaborated weekly with the agency's representative, laying out the groundwork for a new CMS and site architecture Sketched, wireframed, prototyped, and delivered a comprehensive digital experience to the technical agency from homepage through checkout for execution Outcome Successfully delivered a fully responsive and cohesive digital experience that aligned with Jeffrey's brand vision and enhanced user engagement across all platforms.
Digital Rebrand.
Product & visual design.
Challenge Redesign Jeffrey's digital experience from start to finish, while collaborating with his outsourced agency for point-of-sale, IT, and digital platforms Approach Conducted in-depth interviews with Jeffrey and his trusted employees to gather insights, guiding the creative and strategic direction Developed moodboards and strategies, followed by a successful pitch in NYC to get approval for the new direction Took the lead on both the creative and technical sides, working closely with the agency to build a fully responsive website • Collaborated weekly with the agency's representative, laying out the groundwork for a new CMS and site architecture Sketched, wireframed, prototyped, and delivered a comprehensive digital experience to the technical agency from homepage through checkout for execution Outcome Successfully delivered a fully responsive and cohesive digital experience that aligned with Jeffrey's brand vision and enhanced user engagement across all platforms.
