Jeffrey NYC & Atlanta
Digital Transformation, Creative Direction & Visual Design.

Transformed Jeffrey’s iconic high-end boutique into the digital world, this project involved creating its first-ever website and leading all creative execution—from concepting and design to weekly updates and email campaigns—establishing a bold, cohesive digital presence.

Explore —

Digital creative direction.
Concept & visual
design execution.

I helped bring Jeffrey, a high-end boutique based in NYC and Atlanta, into the digital space by creating its first-ever website—concepting the design, pitching it, and overseeing the build. Once live, I led a team while also executing alongside them, managing weekly updates to the site and email marketing campaigns. From concepting story ideas and guiding image direction to writing and designing, I handled both strategic oversight and hands-on creative work, ensuring a seamless and elevated digital presence for the brand.

Campaign Library
Image selects, color palette & typography.

— Featured Project —
Marketing Campaign

Spring Botanical Luxe campaign.
Concept & visual design execution.

Faced with the challenge of creating a visually engaging marketing campaign without the option of a custom photoshoot, I concepted and executed a solution that leveraged existing product photography. By sourcing vibrant spring greenery imagery, I introduced a fresh, seasonal contrast to the simple product shots, crafting a clean and modern aesthetic that highlighted both the products and the theme. The result was a cohesive, eye-catching campaign that successfully introduced new brands while working creatively within the constraints of existing assets.

Spring campaign.
Concept & visual design execution.

Faced with the challenge of creating a visually engaging marketing campaign without the option of a custom photoshoot, I concepted and executed a solution that leveraged existing product photography. By sourcing vibrant spring greenery imagery, I introduced a fresh, seasonal contrast to the simple product shots, crafting a clean and modern aesthetic that highlighted both the products and the theme. The result was a cohesive, eye-catching campaign that successfully introduced new brands while working creatively within the constraints of existing assets.

Campaign Library
Image selects, design elements, color palette & typography.

— Featured Project —
Animated Emails

— Featured Project —
Brand Direction

Creative direction.
Concept & visual design. Execution.

These projects centered on creating visually engaging campaigns using bold colors and playful typography — all within the constraints of simple studio setups, minimal props, and tight budgets. By focusing on strong storytelling and vibrant textures, the results felt both luxurious and fun. The examples highlight a range of styles, proving that resourceful creativity can achieve impactful, high-end outcomes.

— Featured Project —
Digital Experince Design

Website redesign.
Brand launch & experince design.

Leading the redesign of Jeffrey’s digital experience from start to finish, I collaborated with his outsourced agency on point-of-sale, IT, and digital platforms. Through in-depth interviews with Jeffrey and his team, I gathered insights to guide the creative and strategic direction, developing mood boards and strategies that culminated in a successful pitch in NYC. Taking ownership of both the creative and technical sides, I worked closely with the agency to build a fully responsive website—sketching, wireframing, and prototyping a comprehensive digital experience, from homepage through checkout. The result was a cohesive, responsive site that aligned with Jeffrey’s brand vision and elevated user engagement across all platforms.

 — Design Library  —

H1

SMILE

SMILE

SMILE

H2

The collection's core consists of three legging shapes, known as the I, the V and the Y. Each shape correlates to a rise and is available in three different leg lengths (capri, crop and full length).

H3

INTEGRATED WAISTBAND + ZIP POCKET

H4

Available in capri, crop and full length

Need help with a project? Want to learn more?
Please reach out!

reckonhousestaples@gmail.com
214.697.4578