Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

ECOMMERCE/B2C & B2B

Digital Creative Direction

Role Led a comprehensive digital creative team. Responsibilities Managed a full creative team including writers, designers, proofing, and the photo studio. Developed new digital creative standards annd design systems for app, mobile, and desktop sites. Created and maintained content for all digital channels including social media and ad programs. Directed a new approach to product photography and stills, scalable from e-commerce to editorial use. Explore Below A range of projects including digital design, product photography, and marketing campaigns.

ECOMMERCE

Digital Direction

Integration of New Photography, Copy, and Graphic Direction Enhance the digital brand. Objective Make product exploration easier while incorporate new visual and textual elements into the design system. Solution Collaborated with marketing and site merchandising teams. Developed and implemented new storytelling concepts. Created interactive methods to help sell from editorial stories. Explore Below Examples of the integrated photography, copy, and graphic direction within the digital design system.

New Product Development Examples Innovative digital shopping experiences. Shop the Image Experience Created an engaging interactive feature allowing users to shop directly from editorial images (image above). Tabbed Dynamic Shoppable Category Feed Developed a tabbed, dynamic feed for browsing and purchasing categories seamlessly (images below).

DIGITAL DESIGN

Email Marketing

Marketing email examples featuring a mix of editorial shots, product photography, how-to content, and store events, showcasing a vibrant range of hair color and beauty products. Created templates that ensured consistent structure as well as the creative execution week to week, delivering cohesive and engaging content.

MARKETING CAMPAIGN DESIGN

"You by Sally"

Objective Promote hair coloring as an enjoyable form of self-expression. Solution Designed a full landing page and bio pages for influencers. Created launch emails and social media posts. Developed store signage with expressive imagery. Utilized a bright color palette and creative hair dye swatches to showcase product SKUs in a unique way. Explore Below Examples of the landing page, influencer bios, emails, social media posts, and store signage.

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