Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

ECOMMERCE/DIGITAL DESIGN

Nordstrom Digital Creative

8+ years at Nordstrom Worked across virtually every customer touchpoint. Key Areas Full-scale marketing campaigns. Digital design systems for app, mobile, and desktop. Email marketing, social media, and ads Team Leadership Built and managed a talented team to create impactful content. Explore Below Examples showcasing a range of project types and collaborative efforts.

DIGITAL CONTENT STRATEGY

Nordstrom Content Framework

Need Streamline growing content for improved customer experience. Challenge Rapid increase in content production required an organized, at-a-glance viewing system for customers. Solution Collaborated with a small team to conceptualize a solution. Pitched the concept across the organization and secured buy-in. Developed a creative strategy. Designed an icon and naming system to structure content. Integrated this framework into dynamic email and site design systems and templates. Outcome Saw a 22% increase in customer engagement and a noticeable rise in demand due to the streamlined and organized approach to content presentation. Explore Below Examples of the icon system, naming framework, and their implementation in our digital assets.

CAMPAIGN CONCEPT

Loved by Nordstrom

Goal Increase customer awareness in emergeing brands and align with social trends. Solution Developed the "Loved by Nordstrom" campaign, leveraging the heart icon from Instagram to highlight content. Created brand-focused social posts, store signage, emails, and editorial landing pages. Designed a cohesive system for 7 up-and-coming brands. Explore Below Examples of the campaign elements, including social posts, signage, and editorial designs.

ECOMMERCE/DIGITAL DESIGN

Nordstrom Navigation Concept

Problem Disjointed navigation with separate areas for browsing categories, filtering results, and searching, causing customer frustration. Goal Unify browse, filter, search into a single, intuitive interface. Solution Collaborated with product management and UX teams to conduct usability testing and developed a prototype. Integrated a unified navigation system into the responsive design. Explore Below Examples of the new design interface, usability testing insights, and the final hi-fi design system.

CHOOSE YOUR JOURNEY

Beauty Advisor

Concept Developed a "choose your own journey" site experience focusing on skincare and beauty. Solution Created a dynamic landing page system with an editorial look and feel. Implemented a product feed for easy updates by the site merchandising team. Designed and collaborated with technology teams on a "try on and select your color" feature: Users could upload their photos. View and select lip colors in real-time with a color selector. Explore Below Examples of the interactive landing page, dynamic product feed, and "try on" color feature.