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Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

ivy

DIGITAL DESIGN

IVY PARK – By Beyoncé

Role Creative team lead through the launch of Ivy Park at Nordstrom. Responsibilities Managed a small creative team, including designers and writers, to concept and execute Beyoncé’s apparel brand launch at Nordstrom. Led the creation of digital brand with a full experince page, animated graphic elements and marketing assets including launch emails, digital ads, and store collateral to support the brand’s introduction & launch. Collaborated directly with Ivy Park’s internal team to ensure the seamless integration across all customer touchpoints. Explore Below A range of design examples for the Ivy Park brand launch.

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UI Components & Design Library

H1

CHOICE

IS EVERYTHING

H2

THE COLLECTION'S CORE CONSISTS OF THREE LEGGING SHAPES, KNOWN AS THE I, THE V AND THE Y. EACH SHAPE CORRELATES TO A RISE AND IS AVAILABLE IN THREE DIFFERENT LEG LENGTHS (CAPRI, CROP AND FULL LENGTH).

H3

INTEGRATED WAISTBAND + ZIP POCKET

H4

Available in capri, crop and full length

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Tabbed Menu

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INTEGRATED WAISTBAND & ZIP POCKET

Available in capri, crop and full length

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Nordstrom HP Takeover

For the Ivy Park brand launch, we wanted to make a bold statement and create a truly memorable experience. We decided to wrap the entire Nordstrom website with Ivy Park brand imagery, creating a unique, immersive experience for visitors. This full-mobile and desktop takeover helped amplify the brand’s presence and made the launch a standout moment for both Nordstrom and Ivy Park.

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