hamburger-customhamburger-custom-close

Multidisciplined designer. Digital & Physical spaces. Jeremy Prasatik.

ivy

DIGITAL DESIGN

IVY PARK – By Beyoncé

Role Led the creative team for the Ivy Park brand launch at Nordstrom. Responsibilities Managed a small creative team, including designers and writers, to concept and execute Beyoncé’s apparel brand launch at Nordstrom. Led the creation of digital design assets, animated graphic elements, and layout for web and marketing materials, including launch emails, digital ads, and store collateral to support the brand’s introduction. Collaborated directly with Ivy Park’s creative team to ensure the seamless integration of design, development, and marketing. Explore Below A range of design examples for the Ivy Park brand launch.

thumb-beyonce-xl-01a
thumb-beyonce-xl-01b
beyonce-mobile-01
beyonce-mobile-02
beyonce-mobile-03
beyonce-mobile-04
beyonce-mobile-05
beyonce-mobile-06
thumb-beyonce-xl-02-1
thumb-beyonce-xl-03-1

UI Components & Design Library

H1

CHOICE

IS EVERYTHING

H2

THE COLLECTION'S CORE CONSISTS OF THREE LEGGING SHAPES, KNOWN AS THE I, THE V AND THE Y. EACH SHAPE CORRELATES TO A RISE AND IS AVAILABLE IN THREE DIFFERENT LEG LENGTHS (CAPRI, CROP AND FULL LENGTH).

H3

INTEGRATED WAISTBAND + ZIP POCKET

H4

Available in capri, crop and full length

beyonce-elements
beyonce-lockup

Tabbed Menu

beyonce-sizing-4

INTEGRATED WAISTBAND & ZIP POCKET

Available in capri, crop and full length

beyonce-pants-1

Nordstrom HP Takeover

For the Ivy Park brand launch, we wanted to make a bold statement and create a truly memorable experience. We decided to wrap the entire Nordstrom website with Ivy Park brand imagery, creating a unique, immersive experience for visitors. This full-mobile and desktop takeover helped amplify the brand’s presence and made the launch a standout moment for both Nordstrom and Ivy Park.

beyonce-hp-1