Hi! I’m a designer who loves
creating experiences that connect
people, brands, and spaces.
Simply, I enjoy making beautiful things.
Below, you’ll find examples from 15+ years in the creative industry, showcasing a range of projects and offering a look into how I work along the way.
Explore —
With 15+ years of experience, I’ve crafted a wide range of web experiences and digital products, spanning editorial, e-commerce, and marketing campaigns for companies of all sizes and industries.
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My growing background in interior design provides a unique perspective on building brands with a focus in both aesthetics and functionality which has helped bring a new perspective to my digital work.
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With extensive experience in branding, apparel & digital design I am able to combine strategy and aesthetics while working with brands of all sizes, crafting unique visuals that resonate across different touchpoints.
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Knowledge, Working Disciplines & Experience —
Get to know more about me, how I approach design, and the values that guide my work—including my technical knowledge in both digital and physical spaces and the story behind 'Reckon House Staples.' It's a closer look at what drives my passion for creating thoughtful, impactful designs.
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IVY PARK by
Beyoncé
Digital creative direction. Visual & product design.
Led a cross-functional team at Nordstrom to launch Beyoncé’s apparel brand, IVY PARK, online. Collaborated with Beyoncé’s internal team to create a completely custom digital experience, marketing assets, product design, and social media posts.
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IVY PARK
by
Beyoncé
Digital creative direction. Visual & product design.
Led a cross-functional team at Nordstrom to launch Beyoncé’s apparel brand, IVY PARK, online. Collaborated with Beyoncé’s internal team to create a completely custom digital experience, marketing assets, product design, and social media posts.
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Complete digital experience design, marketing & product design systems.
Digital design with an editorial and product storytelling focus.
Led a full stack digital creative team to concept and excute across all customer touchpoints.
Concept and design experience landing page, influencer bios, emails, social media posts, and store signage to launch this campaign.
In 8+ years at Nordstrom, I worked across all major customer touchpoints, helping lead efforts in digital & product design, email marketing and campaigns. I also had the pleasure to help build and lead teams both large and small in scale. Below are some examples of that work.
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Below is a wide range of selected design work including branding development, pattern design, art, typography explorations, photography and more.
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This piece explores the contrast between simple geometric shapes and subtle organic textures, blending bold, retro-inspired forms to create a layered visual.
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Branding, apparel & graphic design for this western inspired boot company.
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Created a unique Texas Hill Country interior by blending vintage antiques with clean, mid-century furniture, resulting in a custom aesthetic that reflects the region's charm.
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Created a unique Texas Hill Country interior by blending vintage antiques with clean, mid-century furniture, resulting in a custom aesthetic that reflects the region's charm.
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